CLient Case Study
Burlington Community School District: Benefits Communication Transformation
Burlington Community School District partnered with BTG to launch a custom benefits microsite with one goal in mind: make it easier for employees to truly understand and engage with their benefits. They wanted a centralized, easy-to-use resource that simplified complex information, spotlighted available mental health tools, and supported employee well-being — all while easing HR’s burden.
With minimal lift from their internal team, the site was fully launched in under 30 days. BTG also created two custom explainer videos as part of the project to help employees grasp key benefits terminology and take full advantage of their mental health resources.
Key Highlights:
⚡ Launched in 1 month — from receipt of benefits materials to live site
🎬 Two custom videos created to explain benefits clearly and promote mental health offerings.
📨 Minimal effort required — the district simply sent over their benefits guide and documents and shared their goals for the project; we handled the rest
🛡 Built-in compliance support, including clear communication around 1095-C requirements and other regulatory needs
why every organization needs a benefits microsite
🧠 Boost employee understanding and engagement
⏳ Reduce HR workload and save time
🎯 Improve recruitment and retention
📚 Centralize benefits information in one place
🗂 Streamline open enrollment & onboarding
💰 Enhance total compensation transparency
🌍 Support all workforces — remote, hybrid & multilingual
🏢 Reinforce employer brand & culture
🧾 Encourage use of underutilized benefits
🚀 Future-proof your benefits strategy